Automotive Reputation Management

Consumer Generated Content Based Strategies for Car Dealers

JD Rucker
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  • Ladera Ranch, CA
  • United States
  • KPA
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JD Rucker posted a blog post

The Rise of Webimercials – Webinars that are Only Mildly Educational

This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really bad webinars. It hits really close to home because I absolutely love them, have been…See More
May 1
0 Comments
JD Rucker posted a blog post

Why Your Posts are Seen (or go unseen) on Facebook News Feeds

EdgeRank. It’s a mythical beast in many ways, not because it isn’t real but because it is very misunderstood by many. It’s one of those things that makes total sense once you get it but that can be very misleading before the light bulb ignites.The basic way to understand it in…See More
Apr 30
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JD Rucker posted blog posts
Mar 17
JD Rucker posted a blog post

Dealers on Social Media should Never Ask for Anything without a Reason

I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses who were active on social media had pushed beyond the plague that once filled our feeds - the worthless post. I was wrong. It was while auditing an account that followed numerous car dealers on both Twitter and Facebook that I came across the…See More
Mar 15
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JD Rucker posted a blog post

Killing Birds: How to Get SEO Value from Engaging Content

There is a very distinguishable difference between SEO content and content that brings SEO value.The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and the search engines understand what the page is about, while content that brings SEO value isn't necessarily there to help the page rank…See More
Mar 14
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JD Rucker posted a blog post

Killing as Many Birds with as Few Stones as Possible with Content: Thinking Three Dimensionally

There's really no way around it. The only technique to truly maximize the effectiveness of your content to be engaging on your website, relevant for SEO, and useful for social media is to think three-dimensionally.This is Part II in the series about "Killing Birds With Content Stones". Read…See More
Mar 13
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JD Rucker posted a blog post

Static Social Media Products and Services are Destined to Fail

Over the past couple of months, I've been working on a standard operating procedure for a comprehensive social media marketing service. It has been a while since I had to develop an overarching strategy rather than one that was individualized for a business or organization, so my daily reading of the industry trends and changes has had my eyes…See More
Mar 11
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JD Rucker posted a blog post

Killing as Many Birds with as Few Stones as Possible with Content: Defining the Types

In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content.Throw in public relations content, supporting content, and consumer resources and now you have a ton of content needs without a ton of time to create it.This is…See More
Mar 10
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JD Rucker posted a blog post

The Biggest Problem with Partnered Social Media: One-Size-Fits-All Doesn't Work

There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It's encouraging because when agencies take the stance of focusing on a single niche such as automotive or entertainment, they are able to build up several resources to make their jobs easier and the clients' social media…See More
Mar 9
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JD Rucker posted a blog post

One advantage of dashboards like Hootsuite: stats

Purists will say that using apps and dashboards like Hootsuite or Buffer take away the fundamental interpersonal relationships that are built through social media. By scheduling posts or sending them through these tools, users won't be able to see the…See More
Mar 8
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JD Rucker posted blog posts
Mar 7
JD Rucker posted blog posts
Mar 5
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Mar 3
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Mar 1
JD Rucker posted blog posts
Feb 28
JD Rucker posted blog posts
Feb 26

Profile Information

Name of your employer, business or organization you are associated with
KPA
Email address for members to contact you or your business
jrucker@tkcarsites.com
Enter your company's primary eCommerce website URL (ie: www.ADPdealerservices.com)
http://www.tkcarsites.com
Enter your Facebook URL, or one you recommend (ie: Facebook.com/RPaglia)
http://www.facebook.com/jd.rucker.profile
Enter a Facebook Fan Page URL you recommend (ie: facebook.com/AutomotiveSocialMarketing)
http://www.facebook.com/tkcarsites
Enter Your Twitter Profile URL, or one you recommend (ie: Twitter.com/ADPsocial)
http://twitter.com/0boy
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http://youtube.com/automotiveseo
Your Blog URL, or one you recommend (ie: ADPsocialMarketing.blogspot.com)
http://soshable.com
Please check all the following topics that you are interested in
1. Social Media Marketing for Car Dealers
Describe what your company provides as a product or service... If you are a dealer, please enter your franchises here:
Websites, search, and social.

JD Rucker's Blog

The Rise of Webimercials – Webinars that are Only Mildly Educational

Posted on May 1, 2013 at 11:37pm 0 Comments

Sleazy Salesperson

This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really bad webinars. It hits really close to home…

Continue

Why Your Posts are Seen (or go unseen) on Facebook News Feeds

Posted on April 30, 2013 at 12:52am 0 Comments

Hidden

EdgeRank. It’s a mythical beast in many ways, not because it isn’t real but because it is very misunderstood by many. It’s one of those things that makes total sense once…

Continue

Finding the Treasure Troves of Content for Facebook (and Google+)

Posted on March 17, 2013 at 11:30am 0 Comments

Sistine Chapel

Let's face it. Facebook (and Google+) love pictures. It ranks at the top of the news feed food chain above text posts, videos, and links. It's the primary reason that many people visit Facebook in the first place. They want to see pictures of little Timmy sliding into third base, the places that their friends and…

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5 Rules of Twitterquette when Asking for #Twitter Retweets

Posted on March 16, 2013 at 11:30am 0 Comments

Begging

As social signals continue to rise in prominence when it comes to search engine rankings, there has been a revival in the need for retweets. Google and Bing are assigning a certain level of importance on the sheer organic numbers that are gained when it comes to social sites like Twitter, Facebook, and Google+, and…

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Comment Wall (1 comment)

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At 1:13am on April 19, 2013, Pauline Atta said…

Hello Dear,

How is everything with you,I picked interest on you after going through your short profile and deemed it necessary to write you immediately.I have something very vital to disclose to you,but I found it difficult to express myself here,since it's a public site.Could you please get back to me on(pauline120atta@yahoo.co.th)for the full details.
Have a nice day.

thanks
Pauline Atta.

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Notes

General Motors SFE Seminar on Social Media Marketing

General Motors SFE Facilitator "Train the Trainer" presentation about Social Media Marketing for GM Dealers prepared and facilitated by Ralph Paglia for Maritz Corporation:…

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Created by Automotive Reputation Management Last updated by Automotive Reputation Management Apr 15, 2011.

NADA Social Media Marketing Presentation by Ralph Paglia

NADA Social Media Marketing presentation used in workshops facilitated by Ralph Paglia during the 2010 NADA Convention in Orlando, FL...…

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Created by Automotive Reputation Management Last updated by Automotive Reputation Management Apr 15, 2011.

Social Media Marketing Reputation Management Preserntation to Digital Dealer Conference

Social Media Marketing and Reputation Management Strategies for Car Dealers presented by Ralph Paglia to General Session of the 7th Digital Dealer Conference in Nashville, TN... …

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Created by Automotive Reputation Management Last updated by Automotive Reputation Management Apr 15, 2011.

Social Media ROI Workshop at 9th Digital Dealer Conference

9th Digital Dealer Conference workshop facilitated by Ralph Paglia on "Social Media Marketing ROI Measurement and Reporting" in Las Vegas, NV.

Digital dealer9…
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Created by Automotive Reputation Management Last updated by Automotive Reputation Management Apr 15, 2011.

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Welcome! To view all notes, click here. Continue

Created by Automotive Reputation Management Last updated by Automotive Reputation Management Jan 20, 2010.

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