Consumer Generated Content Based Strategies for Car Dealers
There's something missing on most automotive mobile websites and apps. Everyone has "Get Directions". Most attach to the device mapping app to allow for navigation, though some still rely on sending people directly to Google maps, not navigation. The portion that's missing from many mobile sites and apps is the ability to get directions from device's current location.
This is an absolute must. You should demand it of your provider or move on. Here's why:
Make it easy. Use an app or a mobile site that works directly with their GPS. You'll get more leads, visitors, and sales as a result.