Automotive Reputation Management

Consumer Generated Content Based Strategies for Car Dealers

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Automotive Reputation Management Professionals Network

Welcome to the Automotive Reputation Management social network and online exchange. This website is a full featured social network that serves car dealers and automotive marketing professionals as a membership based online exchange for the strategies, tools, tactics and best practices used by car dealers to leverage User Generated Content (UGC), Web 2.0 and Social Network sites for marketing and reputation management purposes. Your best use of this networking site is to better achieve your dealership's marketing communications and business development objectives related to the reputation and what customers are saying about your business... 

 
Automotive Marketing Professional Community

Latest Activity

Speed Shift Media is now a member of Automotive Reputation Management
May 9
JD Rucker posted a blog post

The Rise of Webimercials – Webinars that are Only Mildly Educational

This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really bad webinars. It hits really close to home because I absolutely love them, have been…See More
May 1
JD Rucker posted a blog post

Why Your Posts are Seen (or go unseen) on Facebook News Feeds

EdgeRank. It’s a mythical beast in many ways, not because it isn’t real but because it is very misunderstood by many. It’s one of those things that makes total sense once you get it but that can be very misleading before the light bulb ignites.The basic way to understand it in…See More
Apr 30
Randy Cohen is now a member of Automotive Reputation Management
Apr 25
Pauline Atta is now a member of Automotive Reputation Management
Apr 19
lokesh posted an event

car scale model expo at chennai

May 17, 2013 at 6pm to May 30, 2013 at 7pm
car scale model expo Car scale modelsparticipate and showcase your modelsSee More
Apr 18
lokesh is now a member of Automotive Reputation Management
Apr 17
Max Webb is now a member of Automotive Reputation Management
Mar 27
JD Rucker posted blog posts
Mar 17
JD Rucker posted a blog post

Dealers on Social Media should Never Ask for Anything without a Reason

I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses who were active on social media had pushed beyond the plague that once filled our feeds - the worthless post. I was wrong. It was while auditing an account that followed numerous car dealers on both Twitter and Facebook that I came across the…See More
Mar 15
JD Rucker posted a blog post

Killing Birds: How to Get SEO Value from Engaging Content

There is a very distinguishable difference between SEO content and content that brings SEO value.The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and the search engines understand what the page is about, while content that brings SEO value isn't necessarily there to help the page rank…See More
Mar 14
JD Rucker posted a blog post

Killing as Many Birds with as Few Stones as Possible with Content: Thinking Three Dimensionally

There's really no way around it. The only technique to truly maximize the effectiveness of your content to be engaging on your website, relevant for SEO, and useful for social media is to think three-dimensionally.This is Part II in the series about "Killing Birds With Content Stones". Read…See More
Mar 13
JD Rucker posted a blog post

Static Social Media Products and Services are Destined to Fail

Over the past couple of months, I've been working on a standard operating procedure for a comprehensive social media marketing service. It has been a while since I had to develop an overarching strategy rather than one that was individualized for a business or organization, so my daily reading of the industry trends and changes has had my eyes…See More
Mar 11
JD Rucker posted a blog post

Killing as Many Birds with as Few Stones as Possible with Content: Defining the Types

In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content.Throw in public relations content, supporting content, and consumer resources and now you have a ton of content needs without a ton of time to create it.This is…See More
Mar 10
JD Rucker posted a blog post

The Biggest Problem with Partnered Social Media: One-Size-Fits-All Doesn't Work

There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It's encouraging because when agencies take the stance of focusing on a single niche such as automotive or entertainment, they are able to build up several resources to make their jobs easier and the clients' social media…See More
Mar 9
Mike Griffin posted a blog post

How to Sell More Cars - Car Dealer Marketing On The Internet, There's More To It Than Getting Found

Car Dealer Reputation, A New GameIt's a new world for car dealers. 70% of all car buyers go online before buying to search out information on the car they will buy and on the dealer. Despite this fact only 10% of the dealership advertising budget is spent on internet. Consider this too, many dealers have less than a stellar reputation online and most of those going online are checking out the reputations of dealerships they are considering buying from.To find out what your customers see search…See More
Mar 9
Mike Griffin is now a member of Automotive Reputation Management
Mar 9
JD Rucker posted a blog post

One advantage of dashboards like Hootsuite: stats

Purists will say that using apps and dashboards like Hootsuite or Buffer take away the fundamental interpersonal relationships that are built through social media. By scheduling posts or sending them through these tools, users won't be able to see the…See More
Mar 8
JD Rucker posted blog posts
Mar 7
JD Rucker posted blog posts
Mar 5

BusinessRater Provides Dealers with an Approved Consumer Friendly In-Dealership Review System

Blog Posts

The Rise of Webimercials – Webinars that are Only Mildly Educational

Posted by JD Rucker on May 1, 2013 at 11:37pm 0 Comments

Sleazy Salesperson

This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really bad webinars. It hits really close to home…

Continue

Why Your Posts are Seen (or go unseen) on Facebook News Feeds

Posted by JD Rucker on April 30, 2013 at 12:52am 0 Comments

Hidden

EdgeRank. It’s a mythical beast in many ways, not because it isn’t real but because it is very misunderstood by many. It’s one of those things that makes total sense once…

Continue

Finding the Treasure Troves of Content for Facebook (and Google+)

Posted by JD Rucker on March 17, 2013 at 11:30am 0 Comments

Sistine Chapel

Let's face it. Facebook (and Google+) love pictures. It ranks at the top of the news feed food chain above text posts, videos, and links. It's the primary reason that many people visit Facebook in the first place. They want to see pictures of little Timmy sliding into third base, the places that their friends and…

Continue

5 Rules of Twitterquette when Asking for #Twitter Retweets

Posted by JD Rucker on March 16, 2013 at 11:30am 0 Comments

Begging

As social signals continue to rise in prominence when it comes to search engine rankings, there has been a revival in the need for retweets. Google and Bing are assigning a certain level of importance on the sheer organic numbers that are gained when it comes to social sites like Twitter, Facebook, and Google+, and…

Continue

Dealers on Social Media should Never Ask for Anything without a Reason

Posted by JD Rucker on March 15, 2013 at 11:30am 0 Comments

I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses who were active on social media had pushed beyond the plague that once filled our feeds - the worthless post. I was wrong.

 

It was…

Continue

Killing Birds: How to Get SEO Value from Engaging Content

Posted by JD Rucker on March 14, 2013 at 11:30am 0 Comments

There is a very distinguishable difference between SEO content and content that brings SEO value.

The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and…

Continue

Forum

What are some of the best ways you have found to engage dealership customers on the social web?

Started by Automotive Reputation Management in Social Media Marketing Campaigns Oct 28, 2010. 0 Replies

We have seen many different ways to engage automotive consumers who are using social media sites, but what works for one dealer, often times does not seem to work for other dealers... What have YOU seen that works? Please include the following…Continue

Tags: customer engagement, consumer engagement, Automotive

ADP Social Marketing Community Available in Mobile Format from Cell Phone Web Access

Started by Automotive Reputation Management in Uncategorized. Last reply by Nicolas Warren Aug 31, 2010. 1 Reply

If you haven't noticed, you should be pleased to know that ADP Social Marketing Community hasinstalled mobile web sensors that detect when visitors arrive using amobile web access browser and then converts the ADP Social Community to it's…Continue

Tags: Available, Community, Marketing, in, from

Search Engine Marketing Conquest Advertising; Unethical Business Practice or Dealership Gorilla Marketing?

Started by Automotive Reputation Management in Uncategorized. Last reply by Mark Dubis Aug 20, 2010. 2 Replies

I received the following query from an ADM member and would like toget other ADM Community members to weigh in on this issue. I havechanged…Continue

Tags: Search Engine, Search Engine Marketing, Unethical Business Practice, Search Advertising, SEM

What Vehicle Brand do You Think Offers the Best Buying Experience and why?

Started by Mark Dubis in Uncategorized May 30, 2010. 0 Replies

After 10+ years of selling vehicles online, and with pricing transparency, virtually every online auto shopper knows any dealer can meet or beat any legitimate price.  Consumers are looking for a great buying experience at the retail level. What…Continue

Tags: great, reputation, for, quality, satisfaction

Top 5 Blog Posts of Past 7 Days at Automotive Marketing Network

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Professional Network for Car Dealers using Social Media and Customer Reviews to Achieve Reputation and Marketing Communication Objectives.

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Notes

General Motors SFE Seminar on Social Media Marketing

General Motors SFE Facilitator "Train the Trainer" presentation about Social Media Marketing for GM Dealers prepared and facilitated by Ralph Paglia for Maritz Corporation:…

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Created by Automotive Reputation Management Last updated by Automotive Reputation Management Apr 15, 2011.

NADA Social Media Marketing Presentation by Ralph Paglia

NADA Social Media Marketing presentation used in workshops facilitated by Ralph Paglia during the 2010 NADA Convention in Orlando, FL...…

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Created by Automotive Reputation Management Last updated by Automotive Reputation Management Apr 15, 2011.

Social Media Marketing Reputation Management Preserntation to Digital Dealer Conference

Social Media Marketing and Reputation Management Strategies for Car Dealers presented by Ralph Paglia to General Session of the 7th Digital Dealer Conference in Nashville, TN... …

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Created by Automotive Reputation Management Last updated by Automotive Reputation Management Apr 15, 2011.

Social Media ROI Workshop at 9th Digital Dealer Conference

9th Digital Dealer Conference workshop facilitated by Ralph Paglia on "Social Media Marketing ROI Measurement and Reporting" in Las Vegas, NV.

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Created by Automotive Reputation Management Last updated by Automotive Reputation Management Apr 15, 2011.

Notes Home

Welcome! To view all notes, click here. Continue

Created by Automotive Reputation Management Last updated by Automotive Reputation Management Jan 20, 2010.

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