Consumer Generated Content Based Strategies for Car Dealers
Added by Ken Beam on May 11, 2013
Added by Brad Alexander on May 13, 2013
Added by J.D. Rucker on May 17, 2013
Added by Ken Beam on May 8, 2013
Added by Dave Anderson on May 15, 2013
Added by Brad Alexander on May 14, 2013
Added by Jeff Cowan on May 15, 2013
Added by JD Rucker on May 17, 2013
Welcome to the Automotive Reputation Management social network and online exchange. This website is a full featured social network that serves car dealers and automotive marketing professionals as a membership based online exchange for the strategies, tools, tactics and best practices used by car dealers to leverage User Generated Content (UGC), Web 2.0 and Social Network sites for marketing and reputation management purposes. Your best use of this networking site is to better achieve your dealership's marketing communications and business development objectives related to the reputation and what customers are saying about your business...
Let's face it. Facebook (and Google+) love pictures. It ranks at the top of the news feed food chain above text posts, videos, and links. It's the primary reason that many people visit Facebook in the first place. They want to see pictures of little Timmy sliding into third base, the places that their friends and…Continue
As social signals continue to rise in prominence when it comes to search engine rankings, there has been a revival in the need for retweets. Google and Bing are assigning a certain level of importance on the sheer organic numbers that are gained when it comes to social sites like Twitter, Facebook, and Google+, and…Continue
I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses who were active on social media had pushed beyond the plague that once filled our feeds - the worthless post. I was wrong.
There is a very distinguishable difference between SEO content and content that brings SEO value.
The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and…Continue
We have seen many different ways to engage automotive consumers who are using social media sites, but what works for one dealer, often times does not seem to work for other dealers... What have YOU seen that works? Please include the following…Continue
If you haven't noticed, you should be pleased to know that ADP Social Marketing Community hasinstalled mobile web sensors that detect when visitors arrive using amobile web access browser and then converts the ADP Social Community to it's…Continue
I received the following query from an ADM member and would like toget other ADM Community members to weigh in on this issue. I havechanged…Continue
After 10+ years of selling vehicles online, and with pricing transparency, virtually every online auto shopper knows any dealer can meet or beat any legitimate price. Consumers are looking for a great buying experience at the retail level. What…Continue
Added by J.D. Rucker on May 17, 2013
Added by Jerry Hart on May 16, 2013
Added by J.D. Rucker on May 11, 2013
Added by Ralph Paglia on May 9, 2013
Added by Mark Tewart on May 16, 2013
Added by Doug Davis on May 12, 2013
There are 24 hours and a total of 1,440 minutes in every day. Successful people just seem to get a lot more done in a day than unsuccessful people. The main reason is successful people keep the main thing the main thing. Success is not an accident.
First, you must be honest about your strengths and your weaknesses. Spend your time in what you are strong at and delegate what you are not. A sales person reading this article may immediately think they don’t have anyone…
In an article dated May 15th, 2013, Automotive News announced that IRS changes could ensnare dealers who reinsure. (See full article …
Recently I had the privilege of working with Media Active Incorporated on an industrial shoot for Toshiba Corporation. Engaging in any project with MAI is always a blessing for a multitude of reasons. One aspect is the opportunity to witness on the set while being educated in the art of performance technique and the…
There’s a case against Twitter and Pinterest that is being waged by some in the automotive industry. They’ll say that there simply isn’t a good return on investment, that they aren’t worth messing with because it’s just too hard to find a benefit from them. This is true until you look at one major factor: time.
Twitter and Pinterest require very little time to maintain and keep vibrant.…
Many people really don’t know exactly what a Public Relations firm does. The common answer is “write press releases,” but I can guarantee you public relations firms do not sit around all day and just write press releases (or at least good ones). So what, exactly, do we do?
As defined by…