Consumer Generated Content Based Strategies for Car Dealers
Welcome to the Automotive Reputation Management social network and online exchange. This website is a full featured social network that serves car dealers and automotive marketing professionals as a membership based online exchange for the strategies, tools, tactics and best practices used by car dealers to leverage User Generated Content (UGC), Web 2.0 and Social Network sites for marketing and reputation management purposes. Your best use of this networking site is to better achieve your dealership's marketing communications and business development objectives related to the reputation and what customers are saying about your business...
Let's face it. Facebook (and Google+) love pictures. It ranks at the top of the news feed food chain above text posts, videos, and links. It's the primary reason that many people visit Facebook in the first place. They want to see pictures of little Timmy sliding into third base, the places that their friends and…Continue
As social signals continue to rise in prominence when it comes to search engine rankings, there has been a revival in the need for retweets. Google and Bing are assigning a certain level of importance on the sheer organic numbers that are gained when it comes to social sites like Twitter, Facebook, and Google+, and…Continue
I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses who were active on social media had pushed beyond the plague that once filled our feeds - the worthless post. I was wrong.
There is a very distinguishable difference between SEO content and content that brings SEO value.
The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and…Continue
We have seen many different ways to engage automotive consumers who are using social media sites, but what works for one dealer, often times does not seem to work for other dealers... What have YOU seen that works? Please include the following…Continue
If you haven't noticed, you should be pleased to know that ADP Social Marketing Community hasinstalled mobile web sensors that detect when visitors arrive using amobile web access browser and then converts the ADP Social Community to it's…Continue
I received the following query from an ADM member and would like toget other ADM Community members to weigh in on this issue. I havechanged…Continue
After 10+ years of selling vehicles online, and with pricing transparency, virtually every online auto shopper knows any dealer can meet or beat any legitimate price. Consumers are looking for a great buying experience at the retail level. What…Continue